Digital Product Management Level 4 Apprenticeship

Master product thinking, user research and strategic roadmapping for digital products

Build internal product capability or launch your product career. This apprenticeship teaches problem definition, user research, roadmapping, analytics and stakeholder alignment – creating amazing digital products from day one.

This apprenticeship develops product managers and owners who understand how to create amazing digital products. Learners master problem definition, user research, roadmapping, hypothesis testing, and stakeholder alignment – building the skills to drive product vision and eliminate bias in decision-making.

For employers: Build internal product capability to drive digital transformation. Align teams around product vision and strategy. Reduce reliance on external consultants while embedding user-centric thinking across your organisation.

For learners: Understand problems and create clear problem statements. Challenge assumptions and test hypotheses. Research markets, theorize outcomes, and build roadmaps. Master frameworks like lean canvas, customer value propositions, and product strategy tools while developing a portfolio of real product work.

Application → Training → Portfolio Building → EPA → Qualified Product Manager

Course content

Product Fundamentals

Understanding product vs project thinking
Problem definition and problem statements
Product vision and strategy
Customer value propositions

User Research & Discovery

User research methods and techniques
Challenging assumptions and eliminating bias
Market research and competitor analysis
Hypothesis development and testing

Roadmapping & Planning

Strategic roadmapping
Backlog management and prioritisation
Business analysis and requirements
Product canvases and frameworks

Delivery & Analytics

Agile product delivery
Analytics and measuring outcomes
Product metrics and KPIs
Iteration and continuous improvement

Leadership & Stakeholder Management

Stakeholder alignment and communication
Product leadership and influence
Cross-functional collaboration
Presenting product vision and strategy

Delivery

Online delivery with monthly group sessions, 1:1 coaching, and webinars. Practical, challenge-based learning using real product scenarios and frameworks. Learners build a portfolio throughout, with progress reviews tracking evidence against the Level 4 standard.

Assessment

End-point assessment (EPA) including portfolio review and professional discussion. Apprentices build evidence throughout using real product work – problem statements, user research, roadmaps, strategy documents, analytics reports – demonstrating measurable impact on product outcomes.

Want to Become an Apprentice?

Apply online through our simple formJoin our talent poolWe match you with real employersStart earning while you learn

I would definitely recommend an apprenticeship. The apprenticeship helps you gain both theoretical and practical knowledge.

Joanna Sipowicz

Test Analyst

The Coders Guild are adept at putting together course content that’s relevant to business in today’s market, with practical tools & skills that can be implemented from day one.

Liz Leith

Service Design & Delivery Manager

I’d like to say that my apprenticeship experience with The Coders Guild and Dedalus has been outstanding so far. The support, structured learning, and opportunities for growth have exceeded my expectations.

Anna Trubnikova

Software Developer Apprentice

FAQs for Employers

How does the funding work?

Our apprenticeships are funded via the government’s levy scheme. If you’re a levy-paying organisation, training comes from your levy pot. If you’re an SME, we can secure 95–100% funding through co-investment or levy transfers – we’ll guide you through it all.

Is the training aligned to our business needs?

Yes. Every apprenticeship is built around the apprentice’s real job. We collaborate with you to shape project work and tasks that directly support your team’s priorities, goals, and systems.

Do you teach specific tools or platforms?

We’re platform-agnostic and industry-led. That means we teach the principles, methods, and skills that matter – and adapt them to the tools, tech stack, and workflows your team uses. Whether it’s Jira, Miro, Figma, or other product tools, we meet you where you are.

What kind of support do we get?

From onboarding to endpoint assessment, you’ll have access to our support team, technical coaches, and account managers. We handle compliance and reporting, keep you in the loop on progress, and are always here if anything’s not working.

Can we enrol existing staff?

Definitely. Apprenticeships are ideal for upskilling or reskilling current employees. It’s a practical way to retain talent, deepen expertise, and build internal capability in a cost-effective way.

How will we know it's working?

You’ll see the impact in-role. Apprentices bring their learning straight into the day job. We also check in with managers, gather regular feedback, and provide reporting so you can see development over time.

Who is this apprenticeship suitable for in our team?

People moving from project management or account management, UX or testing roles, or those already in product roles who need formal training and gap-filling. It’s also ideal for digital transformation roles where product thinking is essential.

How does this support digital transformation?

Your apprentice learns to align teams around product vision, challenge assumptions, eliminate bias in decision-making, and drive user-centric thinking – essential skills for businesses undergoing digital transformation.

Can this be used as a top-up for existing product people?

Yes. The apprenticeship can be as short as 8 months for experienced practitioners who need formal training or gap-filling in specific areas like user research, roadmapping, or analytics.

FAQs for Learners

Do I need to be technical already?

Not necessarily. Some apprentices are brand new to the field, others are building on existing experience. If your job fits the apprenticeship and you’re ready to learn, we’ll support you from wherever you’re starting.

Will I learn tools I actually use at work?

Yes. Our training adapts to your workplace. We focus on concepts and skills that apply across tools, and we’ll work with your employer to match your learning tasks to the systems and platforms you use day-to-day.

What's the time commitment?

You’ll spend 6 hours a week on off-the-job learning – things like workshops, mentoring, group projects, and self-study. It all fits around your work schedule, and we help you manage it in a sustainable way.

What support will I get?

You’ll have access to tutors, technical coaches, and peer groups throughout the apprenticeship. We’re here to answer questions, troubleshoot challenges, and celebrate your wins. Plus, you’ll check in regularly with your line manager.

Is this like school or university?

Nope. This is workplace-first, challenge-based learning. You won’t be stuck in lectures. You’ll learn by doing, solving real problems, working with peers, and applying everything in context.

What happens at the end?

You’ll complete an end-point assessment and, if you pass, gain a nationally recognised qualification. Most apprentices continue in their role, take on more responsibility, or move up into a more advanced position.

Will I get paid?

Yes. This is a full-time employed role with a salary. You earn while you learn and work on real product challenges from day one.

How long does the apprenticeship take?

8-18 months typically, depending on your starting point and experience. Those already in product roles may complete in 8 months, while career changers typically take 15-18 months.

What backgrounds do product apprentices come from?

Project management, account management, UX, testing, business analysis – or people already doing product work who want formal training and qualification.